Pulse Branding

GramLingo / Identity + learning experience

A little play.
A world of grammar.

A friendly creature. Worlds worth entering. Grammar practice with somewhere to go.

Explore the project ↓
Original illustrated Tenses learning worldReal GramLingo mobile learning-path screen
01 / The challengeLearning, without the lecture

Make the next step
feel inviting.

Grammar can feel like a list of things to get wrong. GramLingo frames it as a place to explore: choose a world, take a short phase, work through a question.

The design connects identity, learning structure and interface. The playful exterior has a practical job: help a learner see where to begin and what comes next.

Project
GramLingo
Context
Founder-led learning product
Case focus
Identity, world-building, learning UX
Evidence
Live website + mobile web app

02 / Brand identity

Learning has a visual personality.

A warm sunset palette, rounded display lettering and the original Gramlin build recognition across the landing page and learning worlds.

GramLingo / Original GramLingo wordmark
Original GramLingo wordmark

Baloo 2

A little play.

Display / ExtraBold 800

Aa Bb
123!

Original celebrating Gramlin
The original Gramlin / a familiar face

DM Sans

One question. A world to explore.

Landing-page body / Regular 400

Soft letterforms invite you in.
Clear text helps you find your way.

The landing-page palette

Sunset#FF8C42Primary brand colour
Cream#FFF5EEGround
Dark brown#2D1B10Text
Landing green#8FD14FSupporting colour
Brand reference

Source-site identity · center URL unverified

Original assets & full source notes ↗

The original Gramlin poses, world covers, landing page and mobile learning screens demonstrate the wider identity.

Source and version

Original landing-page logo, served fonts and colours. This reference records the current source identity; it is not a substitute for a separately approved brand book.

The dedicated brand-center location remains unverified. App typography variations stay visible in the unaltered source screenshots. Native-app release is not implied.

View the source landing page ↗
03 / The learning worldsOriginal project artwork

Give an abstract idea
a place to live.

The covers turn grammar categories into recognisable destinations. Their depth, light and character make the lesson menu feel like the beginning of an adventure. These are the original published images—not newly generated substitutes.

Original Relative Clauses world artwork
01 / Relative Clauses
Original Tenses world artwork
02 / Tenses
Original Prepositions world artwork
03 / Prepositions
Original Advanced grammar world artwork
04 / Advanced Grammar
04 / Brand behaviourOne character, different moments

A companion,
not a referee.

Gramlin gives the learning journey a familiar face. Thinking, studying and celebrating are different emotional jobs—not interchangeable decorations.

An interactive viewer of supplied poses. It does not simulate a lesson or mark an answer.

Original thinking Gramlin
Original studying Gramlin
Original celebrating Gramlin
05 / Website + productCaptured from the real experience

The promise.
Then the practice.

The landing page introduces the world. The learning path turns that invitation into something navigable. Original world art, lesson titles and progress cues carry the brand from one surface to the next.

gramlingo.online / Landing page
Actual GramLingo desktop landing page
Public website / Live capture, September 2026
app.gramlingo.online / Learning path
Actual GramLingo desktop learning path
Existing signed-in product view / Private preview
06 / In your handReal mobile web-app screens

A world. A plan.
One question at a time.

GramLingo mobile world selection
Choose a worldThe lesson cover becomes the first point of recognition.
GramLingo mobile Relative Clauses lesson plan
See the routeA phase list breaks the topic into manageable steps.
GramLingo mobile question with unselected answer choices
Try one thingA focused question, visible progress and a familiar companion.

Captured at a 390 × 844 device viewport. Phone frames are presentation mockups; these are real mobile web screens, not a claim of a released native iOS app. No learner answers were submitted during capture.

07 / Experience logicIdentity that does a job

Play is the invitation.
Clarity keeps it moving.

01 / Recognise

The world

Distinct cover art makes a topic memorable before the learner reads every label.

02 / Orient

The phase

A visible route turns an open-ended subject into a next step.

03 / Focus

The question

One active question keeps the immediate task clear.

04 / Encourage

The companion

A consistent character provides emotional continuity across different learning states.

08 / Work on recordPublished surfaces / Active product

A coherent learning world.
An evolving product.

What this case shows

The original live logo, palette, fonts, four learning-world illustrations, three Gramlin poses and current desktop/mobile interfaces. The case is grounded in the published site and app.

What it does not claim

No learning-effectiveness, retention, adoption or revenue results are implied. The app screenshots include the owner’s existing profile and need a privacy review before public publication. Exact contribution credits remain to be confirmed.

Visit GramLingo ↗ · Sources, scope and publication notes