Pulse Branding

Brand-source library / 07 September 2026

Every brand.
Its own rules.

Five source-logo downloads. Nine real website captures. The brand identity and the current implementation, kept distinct.

Website assets are references, not automatic approval. Where the live site and archive differ, both are recorded.

01 / Robotist

Current website reference
Robotist logo downloaded unchanged from the verified website source

Robotist

Live website: system UI / Segoe UI / Roboto. Archived VI: Poppins with specific roles and tracking.

Website styling is not the VI master. The live SVG contains editable text with Poppins/Arial fallbacks; it is not outlined production artwork. The case-study identity remains tied to the archived guide.

Brand book / brand centre

No public brand centre found in the checked navigation, sitemap or indexed results. Recovered local brand guide available.

Recovered reference location

Robotist / robotist-brand-system / robotist-brand-guide.html

Under E:\pulsebranding. Full paths and version notes are recorded in the source ledger.

Base#060D18
Surface#0C1828
Ocean blue#4AA8C8
Arctic tint#A8DCEF
Off-white#F0F4F8

02 / NeoLabCare

Verified public brand book / 2026.3
NeoLabCare logo downloaded unchanged from the verified website source

NeoLabCare

The public brand book includes logo downloads, a seven-colour system and Poppins / Noto Serif Display typography specimens. The case now displays these explicitly and uses the unchanged gold master for its dark hero.

The palette below records the homepage implementation, not the full brand-book master palette. Open the complete visual brand reference ↗

Brand book / brand centre — located

NeoLabCare Brand Book 2026 · Version 2026.3 ↗

Source and version distinctions

The earlier claim that no public center was found is superseded. The existing white vector is a genuine master variant; it is not the only logo application. The book's identity specimens and separate web CSS table are distinguished in the new reference. Conflicting product copy is not treated as verified evidence.

Full paths and version notes: source ledger.

Void black#0A0A0A
Layer#141414
Sand-gold#C8B89A
Light gold#DDD0B8
Text base#F5F5F0

03 / WeKwikGene

Current website reference
WeKwikGene logo downloaded unchanged from the verified website source

WeKwikGene

Alibaba Sans, verified in the rendered live page.

Do not silently normalise these differences: live interface aqua #58A6BE; live SVG aqua #58A7BE; archived case aqua #59A7BE. Live orange #EE8C00; archive #EE8D00. The 2024 case palette remains unchanged. This is the actual combined Westlake / WeKwikGene lockup, not a substitute university identity.

Brand book / brand centre

No public brand book found in the checked navigation or indexed results. The recovered 2024 case deck and original logo package are the historical reference.

Recovered reference location

Case Study / Projects Case Study / WeKwikGene / WeKwikGene Case Study 2024.pptx

Under E:\pulsebranding. Full paths and version notes are recorded in the source ledger.

Primary#144168
Web tertiary#58A6BE
Web secondary#EE8C00
Soft primary#EAF3FB
White#FFFFFF

04 / Vodkiss

Public portfolio asset + recovered VI
Vodkiss logo downloaded unchanged from the verified website source

Vodkiss

Recovered identity deck: Cinzel Decorative Black, Aboreto, Tw Cen MT.

Logo downloaded from Pulse's published Vodkiss project. Palette comes from slide 19 of the recovered identity deck, not the agency website's stylesheet. No independent client website was verified, so no fictional Vodkiss web mockup was created.

Brand book / brand centre

No verified standalone website or public brand centre located. Recovered identity and packaging deck available.

Recovered reference location

Vodkiss Vodka / 5. Deliverables / Pulse Branding - Vodkiss Brand Identity and Packaging Design.pptx

Under E:\pulsebranding. Full paths and version notes are recorded in the source ledger.

Core 01#464D48
Core 02#C9B875
Core 03#5C6E3F
Core 04#D8817A
Core 05#708D8D

05 / Pulse Branding

Current website reference
Pulse Branding logo downloaded unchanged from the verified website source

Pulse Branding

These are named tokens in the current agency stylesheet, not a replacement for the Pulse 2025 master identity.

The public PNG and its source are kept alongside the recovered 2025 SVG, not substituted for it. Generic Webflow component colours are excluded from this palette.

Brand book / brand centre

No public brand centre located in the checked navigation. Recovered Pulse brand-asset folder remains the master-source location.

Recovered reference location

PB Brand Assets / Logo 2025

Under E:\pulsebranding. Full paths and version notes are recorded in the source ledger.

Deep navy#0A1931
Light grey#E1EEF0
Dark purple#291C53
Mid blue#2163AF

How this library should be used

Master identity first.
Website evidence second.

The recovered guide governs the portfolio identity until a newer version is confirmed. Current web screenshots show what is actually online; they do not prove that every implementation choice is approved. No public brand centre was found in the official navigation, indexed searches and source files checked. That does not mean a private centre does not exist.

Original client files were not changed. Downloads retain the source bytes. Browser frames are presentation devices; the screens are unretouched captures. No forms, orders or consent choices were submitted.

Read the full source ledger ↗