Pulse Branding
Original pink BrainyBaobei brain characterBrainy Baobei

A little more of you,
in focus.

A personal, founder-led world that brings a traditional symbolic practice into an approachable digital conversation.

BrainyBaobei’s original ink-wash mountain landscapeOriginal seated portrait of founder Lareesa
01 / The invitationPersonal, without prescribing a person

Make room
for a conversation.

BrainyBaobei introduces BaZi through a voice that feels human rather than remote or absolute. The founder’s presence, a tactile landscape and a plain-language reading work together to reduce the distance between an unfamiliar symbolic system and everyday experience.

The central design boundary is agency: the visitor can explore a reading, question it and keep the final say.

Project
BrainyBaobei
Context
Founder-led personal brand + product
Case focus
Identity, art direction, reading UX
Evidence
Live site + fictional sample report
02 / The visual worldOriginal assets, retained

A real person
at the centre.

The supplied founder portrait, layered mountains and birds are the identity’s emotional foundation. The case keeps these exact assets and the original eyes-open / eyes-closed pair.

Original portrait-state viewer. This demonstrates the supplied art pair; it is not newly generated character animation.

Original Lareesa portrait, eyes closed
Original Lareesa portrait, eyes open

03 / Brand identity

A recognisable point of view.

The original mark, ink landscapes, portrait studies, warm grey paper and pink create a personal identity around the reading experience.

BrainyBaobei / Original brand mark
Original brand mark
Original BrainyBaobei ink landscape
Ink landscape / supplied brand artwork

Philosopher

A little more of you.

Display / Regular 400

Mulish

A conversation, not a verdict.

Body and interface / Regular 400

The portrait remains the personal centre of the case. Ink, paper and pink give the surrounding experience its tone.

Ink, paper, a little pink

Pink#FFC1CBBrand accent
Warm grey#CDC6C3Paper ground
Ink#181818Primary text
Brand reference

Source-site identity · center URL unverified

Original assets & full source notes ↗

The portrait, ink landscape, landing page and mobile reading belong to the same brand story.

Source and version

Original supplied artwork and the current website's Philosopher / Mulish type system and core palette. The five-element colours in the case are semantic reading colours, not replacements for the brand palette.

A separate brand-center URL is not yet verified. Only the public fictional sample is used for reading screenshots; no personal reading is included.

View the source website ↗
04 / The product journeyMeaning before mechanics

Let people experience
the reading first.

01 / Welcome

A human voice

The founder and landscape establish the tone before an input form.

02 / Explore

A free sample

A labelled fictional profile shows the actual format without personal birth details.

03 / Understand

Plain language

The personality narrative comes before technical symbols.

04 / Go deeper

The chart

An optional illustrated atlas lets a curious reader explore one symbol at a time.

05 / The live experienceCaptured from brainybaobei.com

From atmosphere
to something
you can explore.

The landing page’s original layered art leads into a more structured reading surface. The chart remains part of the same tactile world instead of feeling like a different product.

The report below is the site’s public fictional sample, not a customer’s or the founder’s personal result.

brainybaobei.com / Original landing experience
Actual BrainyBaobei landing page with original founder portrait and landscape
Homepage / Live capture, September 2026
/report?sample=1 / Fictional sample only
Actual four-pillar chart from BrainyBaobei’s fictional sample
Illustrated chart / Fictional birth profile
06 / The mobile experienceActual responsive screens

A quiet moment.
On a small screen.

Real BrainyBaobei mobile landing screen
ArriveOriginal artwork recomposed by the live responsive layout.
Real mobile fictional sample reading with explicit sample label
ReadA labelled fictional sample, with the narrative in the foreground.
Real mobile chart with the Day stem explanation opened
ExploreA tap on a chart symbol opens its explanation in context.

Real website screens, captured at a 390 × 844 device viewport. The selected Day stem is an actual open UI state. No personal birth details were submitted and no purchase was made.

07 / Meaningful colorThe chart’s existing semantic palette

Color becomes
a reading aid.

The five element colors belong to the report’s existing interface. They help the reader connect a label to a symbol. They are supporting chart colors, not a replacement brand palette.

Wood#5D7568
Fire#BD5C60
Earth#B9A16B
Metal#CCD2D3
Water#657F91
08 / Work on recordPublished interface / Interpretive product

An experience for reflection.
Not a verdict on a life.

Confirmed in this case

Original brand icon, paper texture, portrait states, landscape, fonts and semantic colors. The live homepage and sample-report UI were inspected on desktop and mobile.

Boundaries

BaZi is presented here as a traditional symbolic practice, not a scientifically validated personality assessment or medical, financial or predictive advice. Screens demonstrate the product’s design, not the truth of its interpretations. Payments and commercial outcomes were not tested.

Visit BrainyBaobei ↗ · Explore the fictional sample ↗ · Sources and publication notes