Pulse Instinct / Preference testing / 2022 identity archive
A visual identity for a simple human response: which one do you prefer?
Pulse Instinct was designed to capture an audience’s immediate response to sets of visuals. The original design puts a choice at the centre of the experience, with a welcoming interface around it.
This case brings the identity, mobile testing designs and original motion back together. Pulse Instinct is the preference-testing product, separate from Pulse Growth Engine.
02 / Brand identity
The original silhouette brings a mind, the initials P and I, and a bullseye into one mark. Its gradient, custom lettering and Poppins typography carry through the preference-testing experience.
The recovered concept combines a mind, the initials P and I, and a bullseye. The final mark folds those elements into one recognisable silhouette.
#E2E5EC2022 palette / case ground#D5DDEA2022 palette / surface#0225562022 palette / text and dark application#0973C32022 core palette#8077FF2022 core paletteThe Design Guide specifies supplied gradients only, with 45-degree direction for buttons and horizontal direction allowed on scrolling pages. Original gradient artwork is preserved in the images and films; the five-colour plate is not used to invent a replacement gradient.
Which do you prefer?
Supporting identity family / Medium 500 presentation specimen
Aa Bb Cc · 0123456789
Supporting identity family / Regular 400 presentation specimen
The custom logo is supplied artwork. Poppins is the supporting type family; the wordmark is never retyped.
The original logo reveal makes the identity’s construction part of the experience. These are recovered project films, not newly generated substitutes.
Recovered motion exploration. Supplied soundtrack, where present, remains in the file; playback begins muted.
The mark, light blue-grey surfaces and original gradient travel from the landing page to onboarding. Poppins gives longer explanations and short prompts a shared voice.
The same preference format accommodates different subjects, from objects and interiors to packaging and interface design. The visual question stays in focus.
These phone mockups are recovered design artwork. They do not imply a released native app or a verified current testing workflow.
The ten-slide case deck, original Illustrator identity files, mobile mockups, Notion Design Guide and three original films establish the visual work shown here. Exact individual contribution credits and publication rights still need review.
The public login at app.pulseinstinct.com was checked in September 2026 and retains Poppins, navy and the violet gradient direction. It is separate evidence from these historical designs. No account was created and no testing or results flow was verified.
Brand reference & source distinctions · Original Design Guide ↗ · Current public login ↗